Thursday, October 13, 2011

Naming worksheet/ Name of company

Naming Worksheet:



Name of Company:

The name I settled on for my daycare is Hungry Learning Daycare. I choose this name because it says a lot about the type of company I am building. It relates to the Hippo in a memorable way in that it  references the hippo game hungry hungry hippo. This name also says a lot about the daycare. It states in the name that it is a learning facility in which a lot the children are hungry for learning.

After much consideration I have decided to shorten the name to simply Hungry Daycare. I designed many logo variations with the original name, but I kept coming into issues with designing for the longer name. With such a lengthy title my design variations were becoming limited and less successful because the title was taking over the logo. After shortening the name of the company, I was able to create much stronger, more successful logos based more off of the designs themselves and not so much off of the type.

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