1. There are many helpful programs out there that can help a person create a logo, however one cannot simply view the program and know everything. The keys to creating a great logo are deeper than that. A good logo helps the viewer identify the company by their logo, because of this, you want your logo to be distinct. Having a concept can also strengthen a logo a lot. A lot goes into the creation of a logo; the series of steps are as follows: brief, research, reference, sketch, reflect, revise, present, delivery, support. While reflecting on your ideas, you should keep these ideas in mind so your logo will be successful: simple, memorable, timeless, versatile, appropriate.
2. There are many things that could go wrong with a logo leaving it unsuccessful. One of the major reasons companies have issues with their logos is because the companies simply do not put the effort and money into creating the logo. Other things that could go wrong with a logo are more on the hands of the designer. You should not rely on the current trends going on, for once those trends are out, so is your logo. By using imagery that is not in vector format, the image can become very pixelated if the image is re-sized. If your logo uses stock images, they are over used.If you design the logo with your taste rather than the clients taste or wishes. If you logo is to complicated it limits its use. If your logo relies on color, because if converted to black and white or gray, it will not work.If you choose the wrong font or too many fonts, it could hurt the logo. Lastly, if your logo copies others, it will not work or be recagnizable as your own.
3. This article deals with the idea of hidden imagery inside a logo. This effect can make the viewer look twice. The hidden imagery can inedvertently connect to the viewer without the viewer realizing. This hidden imagery creates interest in the logo and entertains the viewer.
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