final Poster for design for the divide

I chose to design a poster for the debate over drilling for natural gas. Some people and for it and some are against it, but they both the energy companies and the environmentalists share the same goal of creating a clearer energy source. I chose to create a simple calender in the background to represent the future and the past. Natural gas energy is becoming popular to replace oil in the US and other countries, so I have our past energy source of oil in the days already gone by on the calender. I chose to create "x" marks to represent that that day has past. I created iconic images for both the oil and natural gas symbols. I put the natural gas icons in the future slots on the calender to show that that is the direction in which people are pushing. I chose the copy "creating a greener future???" because not everybody believes it is as clean as others say and do not want this energy to become our future where others believe it is the clean fuel of the future. I chose this typography to create hierarchy in the poster. I wanted a nice flowing font to start the type off so I chose a soft cursive sans serif to draw the viewer in. I broke the larger words in order to lower their importance because I wanted the word "greener" to have the most power. That is why greener is in capitals, it is a different color, it a serif font different than the other fonts, and the word is complete, not broken. I needed to add the question marks to create a question for the viewers to ponder and question which side they feel is right. I chose the blue color because it is the color of natural gas icons and logos, because it references a gas stove flame. I chose the green color because the groups argue over whether or not natural gas is a clean, green fuel. I wanted to make the word "greener" blue not green because I feel it ads another element of visual interest because it isn't what you would expect. I made the poster black to make a powerful statement, and I used red to represent the old energy source and the calender so it would separate from the type.